This essay examines the cognitive underpinnings of affect circulation in the poetry of Coleridge and Keats, poets who sought to shape the reading experiences of their contemporary and future audiences. Both poets utilized the automaticity inherent in reading popular genres like the Gothic and Romance, as they immerse their readers in a flood of sensation. Yet, interruptions to the narrative flow complicate moments of composition and reading, ultimately highlighting a complex cognitive and affective work happening through passive reading. While such sensational forms of reading were often disparaged during the Romantic period, modern cognitive psychology shows these “passive” or “immersive” forms are actually complex in their affective work. By structurally regulating the sensory experience, controlling the affective overflow, and calling attention to the cognitive and cultural processes at work underneath the fiction, these authors ensure we will not be caught in a dream world for long without awaking more enlightened.